What is included
- Technical and content diagnosis
- Search intent and page mapping
- Optimisation and editorial plan with monitoring
We separate brand searches from service searches to identify gaps in visibility. The review covers crawling, indexing, titles, content and internal links. Multilingual versions need their own addresses and clear translation relationships. Rankings and growth times are not guaranteed.
A clear scope before work begins
We work with small businesses and independent professionals in Spain and Germany. We start by defining the audience, language and business goal. Rather than repeating one message across every channel, we adapt the approach to each market.
How we start: We analyse pages, available search queries and relevant competitors.
From review to implementation
We review the materials available and agree priorities first. A proposal then sets out deliverables, responsibilities, timing and review criteria. Implementation follows that agreed scope; additional requests are assessed separately.
Measure what supports decisions
We establish a baseline and choose indicators that fit the objective. Quality and context matter alongside volume: an interaction or a visit does not by itself equal a sale.
Impressions, clicks, CTR, positions and qualified enquiries by page.
Frequently asked questions
What do you need to prepare a proposal?
A short description of your business, target market, current channels and the priority you want to address. Do not send passwords or customer data through the form.
Can I commission just this service?
Yes. We can address one specific need and connect other areas when they support your goal. Tools, advertising spend and external services are specified separately where required.