What is included
- Review of lists and communication goals
- Template, segmentation and message sequence
- Campaign follow-up and review plan
We review how the list is collected, how contacts are segmented and what should happen after each send. Messages need a clear proposition, a useful link and a visible unsubscribe route. Open rates have measurement limitations; clicks, replies and enquiries provide additional context.
A clear scope before work begins
We work with small businesses and independent professionals in Spain and Germany. We start by defining the audience, language and business goal. Rather than repeating one message across every channel, we adapt the approach to each market.
How we start: We clarify where your contacts come from and the goal of your first campaign.
From review to implementation
We review the materials available and agree priorities first. A proposal then sets out deliverables, responsibilities, timing and review criteria. Implementation follows that agreed scope; additional requests are assessed separately.
Measure what supports decisions
We establish a baseline and choose indicators that fit the objective. Quality and context matter alongside volume: an interaction or a visit does not by itself equal a sale.
Clicks, replies, unsubscribes and enquiries, rather than opens alone.
Frequently asked questions
What do you need to prepare a proposal?
A short description of your business, target market, current channels and the priority you want to address. Do not send passwords or customer data through the form.
Can I commission just this service?
Yes. We can address one specific need and connect other areas when they support your goal. Tools, advertising spend and external services are specified separately where required.